Posts tagged marketing
Q&A: The Question of Female Consumerism

Do women hold the key to national economic recovery? Delia Passi, former publisher of Working Mother and Working Woman magazines, is a consultant to numerous Fortune 500 companies and an expert on the female consumer has noted that female spenders control the majority of consumer spending in the United States. Passi founded WomenCertified(R), a company designed to teach professionals how to effectively communicate with and listen to women in order to educate corporate America on how to provide female customers with a better experience. 

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